It’s easy to feel stuck or have an obstacle and not be sure how to begin to overcome it. You need solutions that solve the core problem, but first your need confidence you’ve truly identified the core problem.
You know that lightbulb moment when you achieve clarity, inspiration hits and creativity flows.
A design sprint is using a set of methods to lead a team over a short period of time (less than a week) to learn, ideate, design, prototype and test solutions to a specific problem space.
Every organization and team has big problems to solve. It may be external problems their customers are having and they’re designing products or services. Or it could be internal problems, where they need to design the systems and processes to do the right kind of work.
Solution creation begins with problem identification. You must identify the core underlying problem first. Otherwise, you’ll keep treating symptoms or you’ll create products that look like everyone failing to stand out.
When external problems go unsolved, you lose your customers. When internal problems go unsolved you lose your best people. You can begin designing solutions to address your core needs.
The design sprint includes:
Begin designing solutions that meet your user’s core needs.